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Blogging can seem like a form of technology that is elusive to the ordinary business person, but that is far from reality. Online blogs are merely a form of communication between a website owner and the visitors who choose to click on the URL. Make it worth their time by creating informative and entertaining blog posts. Read on to learn how.
Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don’t have a “bikes” and “biking” tag, for example), and don’t give posts too many tags, as this tends to clutter up categories.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
Don’t go too broad with your posts. If you have different skills, try using them on a specific topic. Creating broad blog posts in an uncontrollable way can make your brand dissolve. Even if you have readers that are interested in various topics, you’re making it harder for people to recognize your single brand.
Avoid writing blogs about subjects you have no interest in or know nothing about. It will reflect in your writing and you could possibly come across as uninformed in you are unsure of what you are writing about. This can turn readers off and they will avoid revisiting your site.
Create a themed blog according to what you are writing about. For example, if you have an agriculture blog, build your colors and theme around country roads and corn fields. Colors that seem out of place will be more likely to turn people off from reading and enjoying your blog.
Since blogs are written on a more personal level, you should avoid writing in formal tones. This will make it easier for the reader to relate to you on a personal level. This will keep your readers coming back later on to read more of the blogs you write.
If you are an internet marketer, use your blog to build your email list. While posting direct advertising posts in the blog will probably turn off readers who come to your blog for information, putting an email sign-up box on your blog’s sidebar, gives readers an unobtrusive way to receive marketing information from you should they like your blog.
Always keep up with the feedback that your blog receives, and respond back when it is appropriate. Never let yourself get overly emotional about this process. There is always a critic, no matter the subject. Use the constructive feedback to improve your position and make your blog more interesting. Negative criticism should just be answered then ignored. Staying mature and professional will tell your readership that you’re trustworthy.
Use pictures and other graphics to break up your text and draw in readers. Many people learn best in a graphic format rather than in a written format. By interspersing photographs, diagrams and other graphics into your blog, you are actually perfecting the overall image of the page. The entire page, in effect, becomes an image.
Blogging is a great way to promote a product or web site, if you encourage comments and discussion, that is. Blogs are informal and easy to set up, which means you can add as many posts as you want to describe your product and even ask your readers for valuable feedback. So, if you are selling a product in a brick and mortar store or on a web site, you should set up blog to take advantage of the marketing opportunities that it creates.
Be sure to keep it simple. Blogging isn’t the same as philosophy. Even if you wish to explain any complicated concepts, try your best to keep them as simple as possible. Your blog competes with many other information sources, so it needs to be as easy to understand as possible.
Posting images to your blog is a great way to add interest. Public domain photographs can be found online for free, with a little searching or you can add your own photographs. Visual interest is important because if a blog does not capture the interest of your visitors they will not stick around for very long. So, spice up your blog with images that reflect your content.
If you write your blogs in a list form, and use a lot of pictures, it will be easier for visitors to read. Articles that are set up in this fashion attract more people because the content can be read faster. Pictures will also help people stay interested in your work.
If you are writing an article, and it is under 500 words, it is best not to use it. People are reading your blog to gain knowledge or information, and you want to make sure that you are meeting this need properly. Articles that are too short will not give your readers everything they are looking for.
Increase the interactivity of your blog with readers’ polls or surveys. This will increase your traffic, and give visitors a fun way to interact with the you. Post the results as well as comments about the outcome. You might also want to use the information gathered to help enhance your blog to more closely match the interests of those reading it.
Install a plug-in that ranks posts based on popularity, such as Popularity Content. This is very important, regardless of whether you show this information on your blog or you don’t. Understanding which posts are the most popular ones, lets you know which posts are effective and which ones are not. By knowing this information, you can repeat the subject of the popular posts and refrain from posting the unpopular ones.
Take the time to apply the techniques learned in this article to your own blogging efforts. You will soon be reaping the benefits of increased sales and more satisfied customers, who feel a personal connection to you and your company. Start blogging today with renewed confidence and a fresh approach.