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Blogging is the latest and greatest use of technology to enhance the online experience for your clients. Those who learn to blog effectively can reap the rewards of increased sales and well-informed clients who depend on them for their needs. Read on to learn some time-tested techniques for creating better blogs.
Create a themed blog according to what you are writing about. For example, if you have an agriculture blog, build your colors and theme around country roads and corn fields. Colors that seem out of place will be more likely to turn people off from reading and enjoying your blog.
Once your blog is established, have some guest posters write posts for your blog. This gives readers a fresh new perspective on your niche and allows you to benefit from knowledge you might not have. If you use your blog for marketing, you can use guest blogging as a promotional tie-in. Ask to guest post on other popular blogs in exchange for promoting your blog, while allowing others to do the same on your blog.
Try asking readers for feedback. Be sure to interact with them. Don’t assume that you know exactly what it is that your readers want from the blog, try asking them outright. This can be done in your comments, by creating a specific post for feedback by email, or social networks like Twitter. You could even use online communities.
Decrease your clutter! Blog readers are not interested in overwhelming amounts of unnecessary or unrelated distractions on your page. This draws the attention away from the primary focus of the blog; your writing. In the interest of keeping readers, keep the clutter to a minimum and live by that rule.
To help you get more traffic to your blog and keep up with the latest trends, you should focus some of your attention on submitting your post and blog links to social bookmarking sites. Sites such as Digg, StumbleUpon, Reddit, are all great places where you can submit your blog links.
Don’t go crazy with font styles, capitalizing, underlining, bolding and the like. While it is important to use formatting appropriately, too much formatting makes everything merge together on the page. Only use special font styles when you really need to draw the reader’s attention to a particular word or thought.
Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.
Be sure to use a dictionary when writing content. There are many online, or even desktop-based dictionaries out there that you can use. This can be very useful when searching for synonyms or other words. Brushing up on proper English can be beneficial to both native speakers and non-native speakers alike.
If you have a very long post, divide it into smaller parts, posted with the title and part number. If a reader finds the first part engaging, they will be enticed to return for further installments. Doing so also ensures that your readers do not become overwhelmed by an especially lengthy post.
Link building is a great way to traffic to your blog. In order to generate enough quality links you need to submit your blog to web directories like DMOZ, Aviva and other blog directories. Doing this creates incoming links which help your site get spidered, indexed and ranked higher by search engines, all of which drives more traffic to your blog.
Be sure to link to some authorities. If your niche contains authorities, be sure to link to them. That can help the readers understand what your preferences are, along with your orientation. Knowing these facts about you can help them identify you better. Try to be specific and constant with your sources.
If you are wanting to earn some real cash with your blog, then you must keep in mind that your blog should be viewed as a business. Your blog is a promotional method that leads to a final product or service. Therefore, use promotional words that entice your readers to want to purchase something.
One key aspect of blogging is to enjoy yourself while doing it. Blogging can be boring for you and readers if there is no passion in it. Find what you love writing about and have fun. If you’re enthusiastic about what you’re writing, others will get caught up in your enthusiasm as well.
Paid advertising is the most popular and easy way to make a blog profitable. Keep in mind, however, that a high number of advertisements will turn off blog readers. Visitors will notice the abundance of ads, and will seek a site with more space dedicated to providing information.
Don’t resort to plagiarism. Aside from the ethics of using copied content, resorting to plagiarism will only hurt your blog. While it may seem convenient to simply “borrow’ a bit of text to pad your blog posts, search engines have become wise to this practice and will punish you for it. Instead of seeing your site rank grow, it will plummet faster than you can blink.
Make sure to visit other blogs that are in the same niche as yours and leave relevant comments. Doing so will lead people to want to know more about you and they will in turn sign up so that they can read your blog and learn more about what it is you have to say.
Don’t be afraid to set up more than one blog. If you have diverse interests you would like to share or several commercial products to promote, consider a blog for each one. That way you will avoid a crowded and unfocused blog which will attract no one. So, identify the topics you most want to share and set up a few blogs, each with it’s own focus.
You now realize that blogging is a skill that can be cultivated and used in a meaningful way to create confidence in your customers and website visitors. Establishing a relationship with those you do business with can be achieved with the simple and effective blogging techniques learned here. Use them to your advantage and start today.
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