By 
A blog is something that can only benefit you and not hurt you, most of the time that is. Once you establish a presence online via blog you then create more potential followers for you and your business that you didn’t previously have. You see there is much to gain when you create a blog, so read through this article and see how blogging can help you.
For your blog to be successful, ensure that search engine optimization is utilized within the content. The more you understand SEO, the higher your rank in searches, and the more you can increase traffic to your blog. Select a group of keywords, and make sure they appear in the title and body of blog posts so that you bring in a large number of visitors.
Do not post a blog and move on. You need to interact with people who leave comments on your blog. When your readers know that they can have a conversation with you via your blog, you are more likely to keep them as active readers who follow what you are doing. If you post without commenting, eventually your readers will move on to greener pastures.
Utilizing social media websites is a great way to generate interest and increase traffic to your blog. You can use Twitter and Facebook to inform readers of new blog articles which they can then share with their friends. These websites also serve as a way to interact with your readers, and find out what they are interested in. Tailor your blog updates to their interests.
Avoid the overuse of personal pronouns. When most of your blog is coming from an I, me or you standpoint, it can turn the reader off. You may be perceived as lecturing, pompous or just plain narcissistic. Make your writing a little less personal, but still remain approachable. It is a good balance to find.
Make a publishing filter. Be controlled and consistent with your blog posts. Try to make a publishing filter for use each time you write. It could be as simple as writing down some questions that your post can answer by the time it’s finished. It can help keep you focused.
You should have fun with your blog writing and avoid feeling as if you are simply laboring to produce some kind of content. If you don’t enjoy writing your blog, then chances are no one will enjoy reading it. Decide on your favorite topic, and enjoy yourself as you write about it! If you are enjoying what you are blogging about, your readers will sense it.
Use social media sites to promote your blog. Many people will link blogs that they like on their social media page, and you can do the same thing. This will draw more attention to your blog, and more likely your friends will check your blog out, and may post it to their social media site as well.
Keep in mind that attracting your first 100 readers is one of the hardest things to do. Once you accomplish this, you will find that you will have a much easier time. Be patient, because this will not happen overnight. Keep working hard and you will get there in time.
Try using features or excerpts on the homepage of your blog. If you made a different home page for the blog, you are not required to only list posts. Try using a single or double full posts on the page. This can help your reader remained focused. This can also help with clutter on your blog.
A good way to keep readers coming back to your blog is to tell stories. We’ve all read blogs about the woman who is overweight and is beginning a new weight loss plan. Readers like to follow stories such as this, wanting to know what happens and what the end of the story will be. Keep your readers glued to your blog with a great story!
When you are creating videos for your blog, you should make sure that you are doing all that you can to be as real and personable as possible. Videos are extremely important when it comes to the brand of your blog. Do not waste this great opportunity for branding your blog.
Use fonts that are easy to read throughout the blog. While you may wish to use different fonts for the title, posts, and links on your site, all should be readable. Ensure that the size is not to small, and that the contrast to the background is sufficient to differentiate between it and the text.
While it is important not to use an extreme amount of graphics, you do want to include some images in your blog at least. How many you choose to use depends on the type of blog as well. While the text is the most important part of a blog, images help attract readers as well as elaborating on the meaning behind the blog.
When linking out, you should make sure that you are regularly linking to other blog posts that are related to you within your own posts and to the posts of other bloggers. Doing this will show that you are a prominent player within your niche, which makes it more likely that readers will gravitate towards you.
Strive to develop a loyal following. You don’t want your reader’s bowing down in your presence, of course, you just want them to come back to your blog day after day. Those are the kind of readers than can help you accomplish your goals. They obviously respect you and, consequently, your recommendations will carry a lot of weight.
Now that you have read through this article, you should now have a much better idea about what you want to do when it comes to blogging, in order to become successful at building an online presence. So get started sooner than later, because when you do, you give yourself the opportunity to have followers sooner than later, as well.