Although computers and technically-advanced strategies exist to market your product, a good article is usually necessary to convey all the information your customers deserve. However, it can be easy to produce low-quality writing and articles that do not inform the customer. To avoid the common pitfalls of article marketing, consult the following tips.
Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.
Make sure each article you write has unique and original content. A reader should not be able to search for a similar topic and come up with a word for word copy of your supposedly original article. Provide your own insights and personal ideas and clearly express them throughout your writing.
Take full advantage of the opportunities of social media. Any Twitter or Facebook accounts you have access to are great ways to attract new readers. Just post updates each time new articles are published to grab the attention of your followers. You can even ask them to share your article with friends, in order to grow an even larger audience.
Use humor to get people to read past the first paragraph of your article. You need to tell the right joke that is easily read. Having the right humor can help you create a highly regarded article.
Once your article is written, you must proofread it before publishing or submitting it. Modern word processing programs come with spell-checkers and grammar-checkers galore. Do not rely on these sub-programs; they are idiots. There is no automated substitute for a careful review by the author. Even if your proofreading uncovers no mistakes, it will most likely bring something to your attention that you can (and should!) improve.
Stockpiling articles is a great idea if you’re trying to become a marketer. You never know when you’re going to need the extra content for a new campaign or to extend an old one, so make sure that you keep tabs on your cache and keep it organized so that you can easily find the content and get it out to the public.
Know the research behind what you are writing. If you have spent time learning about your topic keywords, then your writing will come to you much easier and will take less time. If you are having to stop every few minutes to figure out what you are talking about, then you will be losing precious time and your article will show your lack of knowledge.
Your articles should be around five hundred to seven hundred words, with each paragraph no more than five sentences long. Most article directories want you to meet these minimum requirements, so following them will make it easier to market your articles. Most blog posts do not require as many keywords as a directory article, and a few hundred words is usually fine.
Open big. The initial paragraph is the most important part of any online content. Grab your readers with facts, questions, or odd information that will cause them to take notice. Your introduction is a crucial tool to catch your reader’s attention, and encouraging them to further explore your website.
Make sure that you have a great site. Everything on your site should contain well-written content. Your writing is what can really make or break you. If the content is sparse or severely lacking “body,” that is going to dissuade visitors and then you will lose out on future sales and traffic.
You should not spend the bulk of your time convincing your readers of your proficiency. Your content should speak for you and your abilities, so take time to produce and publish nothing but the best content. If the content you provide is valuable, your readers will come to trust you as an authority.
If you are careful about the personnel you hire and the writing your put out, your business can soar to new levels of prosperity. By tailoring your marketing plan and your article strategy to the tips found in this article, you can ensure that your customers receive reliable information that will sell your high-quality products.
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